Marketing Research

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Off Air helps consumer and business-to-business clients solve a range of marketing and business challenges by providing insightful, strategic marketing research solutions designed for their specific needs. Our clients trust us with their research needs because we know their industry, take the time to understand their business challenges, and our responsiveness makes the research process seamless.

Research is formalized curiosity. It is poking and prying with a purpose.

We specialize in these areas:

Product Development Research

While there's no sure-fire way to ensure product success, marketing research is crucial in providing the consumer understanding and market awareness necessary to make the best strategic and tactical decisions during new product development.

With product development experience dating back to 1973, MRSI can help you understand your market and identify opportunities, generate new product ideas and determine which are most promising, develop products with consumer appeal, and manage your products for sustained growth.

Consumer Insights Research

In today's marketplace, the consumer is in charge. And it's the brands that not only understand their consumers, but can also apply that knowledge to develop effective product and marketing strategies that will maximize sales and customer retention.

Off Air's consumer insights solutions can help you do just that. Our experienced research team will develop customized marketing research using tools such as ethnography, segmentation, message testing, online shelf testing, pricing, and customer satisfaction research to help you better understand consumers, their decision-making process and the points at which their purchase behavior can be influenced or changed.

Hispanic Research

The Hispanic population is the fastest growing segment in the United States and a group you can't afford to miss. Off Air's Hispanic research solution can help you discover your Hispanic audience, explore how best to reach them and grow your business among this important group.

Our Hispanic research team of moderators, research consultants, analysts, and project directors has experience across categories from consumer products and restaurants to financial services and pharmaceuticals.